Our aim is for 20% of all marketing and communications professionals to come from black, Asian, minority ethnic communities. And for this 20% to stay in our industry until they reach the very top jobs.
What we do
Our Mission is to increase the number of people from black, Asian, minority ethnic backgrounds working and having successful careers in the marketing and communications industry.
How we do it
We inspire interest by showcasing the many and varied career paths inside the Sector and shining a light on black, Asian, minority ethnic success stories
Why we do it
We want to challenge the belief that the marketing and communications industry is not seen as a serious career option for black, Asian, minority ethnic graduates & school leavers.
Our aim is to work towards
- 20% of the total young talent that enters our industry each year to come from black, Asian, minority ethnic (BAME) backgrounds
- 20% of leadership roles represented by black, Asian, minority ethnic (BAME) talent
Our young Ambassador team are all role models and rising stars. They have each made a personal commitment to help with targeted messaging to young people about careers in our sector. Our Advisors are leaders in their chosen specialist area of Marketing, PR, Media, Communications and Sports Marketing. They champion the Ambassadors and help ensure that our initiatives are taken into businesses.
We regularly publish case studies through our ‘Where are they Now’ series and run mentoring and reverse mentoring programmes. We have very active News & Careers pages and in August 2020 launched NoTurningBack2020®. In January 2021 we launched our Jobs Zone for Early Careers entry level + career roles. The site is free to companies that are committed to increasing the diversity of their work force. In January 2021 we also launched our Outreach programme about careers in marketing, pr and sports marketing to schools and colleges across the UK that have a high % of pupils from lower socio economic backgrounds.
Our co- founders Amanda Fone and Adrian Walcott have led from the front on Inclusion and Diversity conversations since our launch at Google in July 2016. Their businesses f1 recruitment and Brands with Values support the movement by contributing 40% of their annual profits.
This is a long term programme committed to sustainable change. In 2021 we transitioned to being known as NoTurningBack2020®.
Meet the ‘Change Makers’

Amanda Fone
Founder and CEO of f1 recruitment & f1 search

Adrian Walcott
Founder & MD, Brands with Values
The Founder Advisors

Karen Blackett OBE
Country Manager, WPP

Vanessa Kingori
Publishing Director, British Vogue

Puja Darbari
MD UK /SVP Partnerships & Communications, IARD (Int’l Alliance for Responsible Drinking)

Tove Okunniwa
Director of Group Partnerships, BBC

Chris Lawson
CEO & Founder, Moreno Marketing

Avril Lee
Head of Healthcare at Zeno for UK & Europe

Gemma Greaves
Co-Founder of Nurture and Founder of Cabal

Sara Bennison
Chief Product & Marketing Officer, Nationwide Building Society

Daniele Fiandaca
Founder of Mutant and Co-Founder of Innovative Creative

Nishma Robb
Head of Marketing, Google

Mark Brayton
Owner Mark Brayton Ltd

Chris de Haney
Commercial Director EMEA, ITP Media Group

Sarah Ellis
Managing Director, Gravity Road

Pamela Brown
CMO, consumer IoT, Vodafone

Monica Chadha
Non Executive Director and Consultant in Entertainment and Media

Jen McAleer
Group Brand Director, Sky

Rachel Eyre
Head of Brand Comms & Creative, Sainsbury’s

Jonathan Akwue
Executive Vice President, Publicis Groupe

Doyel Maitra
Group Communications Director, Hachette UK

Adam Rubins
Chief Executive Officer, Way To Blue

Mo Lishomwa
Director Strategic Alliances, Publicis Sapient

Reeha Alder-Shah
Employee Experience Director, Kin+Carta Connect
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Richard Robinson
Managing Director, Xeim, Oystercatchers & Econsultancy
The Advisors

Katie Mark
Producer/director at BBC News

Chi (Igboaka) Evi-Parker
Marketing, Digital & E-Commerce Leader

Patience Nyange
Council Member at the Media Council of Kenya

Ammer Ishaque
Digital & Data Transformation at GSK

Michael Lee
Chief Strategy Officer VCCP

Tanwa Edu
Head of Media

Omar Mohammed
Vice President, Commercial Development at Liverpool Football Club

Andy Sutherden
Founder. Sutherden Consulting

Lauren Ogundeko
Chief Digital Officer (CDO) & Co-Founder @ Bicycle London

Shaun Ezlati
Integrated Communications Strategist at TVC Group

Rebekah Billingsley
Global Innovation Director, Cedar Communications

Clint Hayashi
Global Head of Communications, Aion Bank

Audrey Mpunzwana
Stakeholder Engagement & Communication Specialist

Ella Mason
Director of Corporate Affairs & Business Purpose at Tate & Lyle Sugars

Sasha Henry-Crawford
Head of Retail Mail at Royal Mail

Alex Cole
Founder at Radiator Leadership consultancy and Chair of the Bupa Foundation

Mark Thorpe
Group Head of Thought Leadership @ Instinctif Partners and Board Director at Truth Consulting

Shartyn Williams
Group Operations Director
Cedar Communications (Global content marketing agency)

Alicia Grimes
Snr Marketing Professional (Marketing Week Top 100 Most Effective Marketers 2021)
The Ambassadors

Dakota Branch-Smith
Account Executive at M&C Saatchi Sport & Entertainment London

Shahin Rasti
Account Director – Fuse

Jason Jung
Partnership Manager – Sports, Media & Entertainment at TikTok

Hephzibah Kwakye-Saka
Originals,Publicity, Documentaries & Unscripted at Netflix

Xenia Hughes
Partner Executive at Aston Martin F1 team

Vic Khagram
Senior Account Director – Social & Influence – Ketchum

Toks Ayorinde
Comms Manager – Zalando Clothing – Berlin

Emily Chow
Marketing and Operations Assistant – LiveWire Sport

Akin Fashola
Partnerships Manager – West Ham United Football Club

Sheeraz Gulsher
EMEA Communications, Snap

Amber Rose Barco
Senior Account Executive – Wasserman

Toluwani Farinto
Social Entrepreneur and Partner at Utopia

Kerryn Sorhaindo
Digital PR Account Manager – Minty Digital – Barcelona

Nwora Emenike
Global Client Lead & Business Manager at Brand Advance

Medha Pal
Account Executive at CCgroup – B2B Tech PR

Rubaiyna Oozeer
Senior Account Manager at BECG (Built Environment Communications Group)

Madeleine Haley
Senior Account Executive, M&F Health

Ruby Oluwafemi
Resourcing Advisor – Which?

Anthony Ou
Senior Account Manager, BCW (Burson Cohn & Wolfe)

Naveed Javaid
Strategy Manager at Manchester United Football Club

Yasmina Memarian
Global Senior Editorial Planner at The LEGO Group

Mercy Ankama
Production Co-ordinator, BBC

Navina Sandhu
Account Manager at H&K Strategies

Eva Soans
CRM Coordinator, Direct Audience Engagement (DAE) team, BBC

Kupa Matondo
Marketing Consultant

Monica Shirley
Social Media Executive at Cedar Communication

Olivia Bonetti
Account Executive at Fuse

Olivia Pienaar
Associate Director at Finsbury

Tashan Nicholas
Analytics & Effectiveness Coach – the7stars

Koyin Akinsiku
Senior Account Executive at MSLGROUP

Subomi Odanye
Sports Marketing Agency Founder @DivrseMedia

Matthew Quadri
Co-founder at Divrse Media

Chloe Kwan
Senior Account Executive at WE Communications
The Founder Ambassadors

Nishal Ratanji
Founder of his own start up Content & Comms business in 2020

Olivia Taylor
International Growth Consultant – Google

Stefan Dimov
Director, EU Channel Partnerships Samba TV

Chetna Sahai
Product Lead Sky

Aida Bashir
Senior Marketing Manager, Strawberry Star Group

Ruwan Kodikara
VP, Corporate Comms, International, Sony Music Entertainment

Shereene Witter
VP, Communications at Universal International Studios

Nicola Parboo
Industry Manager – Google

Maxwell Kalu
Founder & CEO, African Warriors Fighting Championship

Suzanne Johnson-Smith
Brand Marketing Consultant

Sarah Thompson
Head of Community Engagement at Leader of the Opposition, Keir Starmer

Emmanuel Ofosu-Appiah
UK PR Manager, Mercer

Rickin Majithia
Senior Specialist, External Communications at ADNOC Group

Anna Afolabi
Strategist – Wasserman

Africa Munyama
Research Director at 2CV

Shana Doherty (Marquez)
Founder, Generosity Bank + Digital Marketing, Flash Entertainment UAE/UK

Suraj Mashru
Vice President, External Corporate Communications at Barclaycard

Kavya Rajagopalan
Senior Media Strategist/ Senior Account Director, Freelance

Stephen Oakes
Co-Founder, Break Communications

Louise Thomas