Our aim  is for 20% of all marketing and communications professionals to come from  black, Asian, minority ethnic communities. And for this 20% to stay in our industry until they reach the very top jobs. 

What we do

Our Mission is to increase the number of people from black, Asian, minority ethnic backgrounds working and having successful careers in the marketing and communications industry.

How we do it

We inspire interest by showcasing the many and varied career paths inside the Sector and shining a light on black, Asian, minority ethnic success stories

Why we do it

We want to challenge the belief that the marketing and communications industry is not seen as a serious career option for black, Asian, minority ethnic graduates & school leavers.

Our aim is to work towards

  • 20% of the total young talent that enters our industry each year to come from black, Asian, minority ethnic (BAME) backgrounds
  • 20% of leadership roles represented by black, Asian, minority ethnic (BAME) talent

Our  young Ambassador team are all role models and rising stars. They have each made a personal commitment to help with targeted messaging to young people about careers in our sector. Our  Advisors are leaders in their chosen specialist area of Marketing, PR, Media, Communications and Sports Marketing. They champion the Ambassadors and help ensure that our initiatives are taken into businesses.

We regularly  publish case studies through our ‘Where are they Now’ series and run mentoring and reverse mentoring programmes.  We have  very active News & Careers pages and in August 2020 launched NoTurningBack2020®.  In January 2021 we launched our Jobs Zone for  Early Careers entry level + career roles. The site  is free to companies that are committed to increasing the diversity of their work force. In January 2021 we also launched our Outreach programme about careers in marketing, pr and sports marketing to schools and colleges across the  UK that have  a high % of pupils from  lower socio economic backgrounds.

Our co- founders Amanda Fone and Adrian Walcott have led from the front on Inclusion and Diversity conversations since our launch at Google in July 2016. Their businesses f1 recruitment and Brands with Values support the movement by contributing 40% of their annual profits.

This is a long term programme committed to sustainable change.  In 2021 we transitioned to being known as NoTurningBack2020®.

Meet the ‘Change Makers’

Amanda Fone

Amanda Fone

Founder and CEO of f1 recruitment & f1 search

Adrian Walcott

Founder & MD, Brands with Values

The Founder Advisors


Karen Blackett OBE

Country Manager, WPP

Vanessa Kingori

Publishing Director,  British Vogue

Puja Darbari

MD UK /SVP Partnerships & Communications, IARD (Int’l Alliance for Responsible Drinking)

Tove Okunniwa

Director of Group Partnerships, BBC

Chris Lawson

CEO & Founder, Moreno Marketing

Avril Lee

Head of Healthcare at Zeno for UK & Europe

Gemma Greaves

Co-Founder of Nurture and Founder of Cabal

Sara Bennison

Chief Product & Marketing Officer, Nationwide Building Society

Daniele Fiandaca

Founder of Mutant and Co-Founder of Innovative Creative

Nishma Robb

Head of Marketing, Google

Mark Brayton

Owner Mark Brayton Ltd 
Chris De Haney

Chris de Haney

Commercial Director EMEA, ITP Media Group

Sarah Ellis

Managing Director, Gravity Road

Pamela Brown

CMO, consumer IoT, Vodafone 

Monica Chadha

Non Executive Director and Consultant in Entertainment and Media

Jen McAleer

Group Brand Director, Sky
Rachel Eyre

Rachel Eyre

Head of Brand Comms & Creative, Sainsbury’s

Jonathan Akwue

Executive Vice President, Publicis Groupe 
doyel maitra 2

Doyel Maitra

Group Communications Director, Hachette UK
Adam Rubins

Adam Rubins

Chief Executive Officer, Way To Blue
mo lishomwa

Mo Lishomwa

Director Strategic Alliances, Publicis Sapient
Reeha Alder-Shah

Reeha Alder-Shah

Employee Experience Director, Kin+Carta Connect 
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Richard Robinson

Managing Director, Xeim, Oystercatchers & Econsultancy

The Advisors


Katie Mark 

Producer/director at BBC News
Chi (Igboaka) Evi-Parker Marketing, Digital & E-Commerce Leader

Chi (Igboaka) Evi-Parker

Marketing, Digital & E-Commerce Leader
Patience Nyange Council Member at the Media Council of Kenya

Patience Nyange

Council Member at the Media Council of Kenya

Ammer Ishaque

Digital & Data Transformation at GSK
Michael lee

Michael Lee

Chief Strategy Officer VCCP

Tanwa Edu

Head of Media

Omar Mohammed

Vice President, Commercial Development at Liverpool Football Club

Andy Sutherden

Founder. Sutherden Consulting
Lauren Ogundeko

Lauren Ogundeko

Chief Digital Officer (CDO) & Co-Founder @ Bicycle London

Shaun Ezlati

Integrated Communications Strategist at TVC Group

Rebekah Billingsley

Global Innovation Director, Cedar Communications

Clint Hayashi

Global Head of Communications, Aion Bank

Audrey Mpunzwana

Stakeholder Engagement & Communication Specialist

Ella Mason

Director of Corporate Affairs & Business Purpose at Tate & Lyle Sugars

Sasha Henry-Crawford

Head of Retail Mail at Royal Mail
Alex Cole

Alex Cole

Founder at Radiator Leadership consultancy and Chair of the Bupa Foundation
Mark Thorpe Photo

Mark Thorpe

Group Head of Thought Leadership @ Instinctif Partners and Board Director at Truth Consulting
Shartyn 1

Shartyn Williams

Group Operations Director
Cedar Communications (Global content marketing agency)
Alicia Grimes
Snr Marketing Professional (Marketing Week Top 100 Most Effective Marketers 2021)

The Ambassadors

Dakota Branch-Smith PR and Studio Assistant

Dakota Branch-Smith

Account Executive at M&C Saatchi Sport & Entertainment London
Shahin Rasti – Account Director – Fuse

Shahin Rasti 

Account Director – Fuse

Jason Jung

Partnership Manager – Sports, Media & Entertainment at TikTok 


Hephzibah Kwakye-Saka Senior Campaigns Manager at Riot Communications

Hephzibah Kwakye-Saka

Originals,Publicity, Documentaries & Unscripted at Netflix

Xenia Hughes 

Partner Executive at Aston Martin F1 team
Vic Khagram Influencer Strategist at BCW

Vic Khagram 

Senior Account Director – Social & Influence – Ketchum
Toks Ayorinde SAE John Doe

Toks Ayorinde 

Comms Manager – Zalando Clothing – Berlin
Marketing and Operations Assistant – LiveWire Sport -- Emily Chow
Emily Chow
Marketing and Operations Assistant – LiveWire Sport 

Akin Fashola

Partnerships Manager – West Ham United Football Club

Sheeraz Gulsher 

EMEA Communications, Snap
Amber Rose Barco - Senior Account Executive Wasserman

Amber Rose Barco

Senior Account Executive – Wasserman

Toluwani Farinto

Social Entrepreneur and Partner at Utopia

Kerryn Sorhaindo

Digital PR Account Manager  – Minty Digital – Barcelona
Nwora, Ad Association, Headshots, 24Oct2019, ©BronacMcNeill

Nwora Emenike

Global Client Lead & Business Manager at Brand Advance
Medha Pal

Medha Pal

Account Executive at CCgroup – B2B Tech PR


Rubaiyna Oozeer

Senior Account Manager at BECG (Built Environment Communications Group)
Andrew Porter Commercial Photography

Madeleine Haley

Senior Account Executive, M&F Health
Ruby O

Ruby Oluwafemi

Resourcing  Advisor – Which?
Anthony 2

Anthony Ou

Senior Account Manager, BCW (Burson Cohn & Wolfe)

Naveed Javaid

Strategy Manager at Manchester United Football Club

Yasmina Memarian

Global Senior Editorial Planner at The LEGO Group
Mercy Ankama

Mercy Ankama

Production Co-ordinator, BBC

Navina Sandhu

Account Manager at H&K Strategies

Eva Soans

CRM Coordinator, Direct Audience Engagement (DAE) team, BBC

Kupa Matondo

Marketing Consultant
Monica Shirley

Monica Shirley

Social Media Executive at Cedar Communication

Olivia Bonetti

Account Executive at Fuse

Olivia Pienaar

Associate Director at Finsbury

Tashan Nicholas

Analytics & Effectiveness Coach – the7stars

Koyin Akinsiku

Senior Account Executive at MSLGROUP
Subomi Odanye Headshot

Subomi Odanye

Sports Marketing Agency Founder @DivrseMedia
Matthew Quadri

Matthew Quadri

Co-founder at Divrse Media
Chloe Kwan_Senior Account Executive_WE Communications_Headshot

Chloe Kwan

Senior Account Executive at WE Communications

The Founder Ambassadors

Nishal Ratanji

Nishal Ratanji

Founder of his own start up Content & Comms business in 2020
Olivia Taylor

Olivia Taylor

International Growth Consultant – Google
Stefan Dimov

Stefan Dimov

Director, EU Channel Partnerships Samba TV
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Chetna Sahai

Product Lead Sky

Aida Bashir

Senior Marketing Manager, Strawberry Star Group
Ruwan Kodikara

Ruwan Kodikara

VP, Corporate Comms, International, Sony Music Entertainment
shereene witter

Shereene Witter

VP, Communications at Universal International Studios
nicola parboo

Nicola Parboo

Industry Manager – Google
Maxwell Kalu

Maxwell Kalu

Founder & CEO, African Warriors Fighting Championship
suzanne JohnsonSmith

Suzanne Johnson-Smith

Brand Marketing Consultant
sarah thompson

Sarah Thompson

Head of Community Engagement at Leader of the Opposition, Keir Starmer
Emmanuel Ofosu-Appiah

Emmanuel Ofosu-Appiah

UK PR Manager, Mercer
Rickin Majithia

Rickin Majithia

Senior Specialist, External Communications at ADNOC Group
Anna Afolabi

Anna Afolabi

Strategist – Wasserman
Africa Munyama

Africa Munyama

Research Director at 2CV

Shana Doherty (Marquez)

Founder, Generosity Bank + Digital Marketing, Flash Entertainment UAE/UK

Suraj Mashru

Vice President, External Corporate Communications at Barclaycard

Kavya Rajagopalan

Senior Media Strategist/ Senior Account Director, Freelance 

Stephen Oakes

Co-Founder, Break Communications
louise thomas

Louise Thomas

Director at Break Communications