Our aim is for 20% of all marketing and communications professionals to come from black, Asian, minority ethnic communities. And for this 20% to stay in our industry until they reach the very top jobs.
What we do
Our Mission is to increase the number of people from black, Asian, minority ethnic backgrounds working and having successful careers in the marketing and communications industry.
How we do it
We inspire interest by showcasing the many and varied career paths inside the Sector and shining a light on black, Asian, minority ethnic success stories
Why we do it
We want to challenge the belief that the marketing and communications industry is not seen as a serious career option for black, Asian, minority ethnic graduates & school leavers.
Our aim is to work towards
- 20% of the total young talent that enters our industry each year to come from black, Asian, minority ethnic (BAME) backgrounds
- 20% of leadership roles represented by black, Asian, minority ethnic (BAME) talent
Our young Ambassador team are all role models and rising stars. They have each made a personal commitment to help with targeted messaging to young people about careers in our sector. Our Advisors are leaders in their chosen specialist area of Marketing, PR, Media, Communications and Sports Marketing. They champion the Ambassadors and help ensure that our initiatives are taken into businesses.
We regularly publish case studies through our ‘Where are they Now’ series and run mentoring and reverse mentoring programmes. We have very active News & Careers pages and in August 2020 launched No Turning Back. In January 2021 we launched our Jobs Zone for Early Careers entry level + career roles. The site is free to companies that are committed to increasing the diversity of their work force. In January 2021 we also launched our Outreach programme about careers in marketing, pr and sports marketing to schools and colleges across the UK that have a high % of pupils from lower socio economic backgrounds.
Our co- founders Amanda Fone and Adrian Walcott have led from the front on Inclusion and Diversity conversations since our launch at Google in July 2016. Their businesses f1 recruitment and Brands with Values support the movement by contributing 40% of their annual profits.
This is a long term programme committed to sustainable change. In 2021 we transitioned to being known as No Turning Back 2020.
Meet the ‘Change Makers’
Amanda Fone
Founder and CEO of f1 recruitment & f1 search
Adrian Walcott
Founder & MD, Brands with Values
The Founder Advisors
Karen Blackett OBE
Country Manager, WPP
Vanessa Kingori
Publishing Director, British Vogue
Puja Darbari
MD UK /SVP Partnerships & Communications, IARD (Int’l Alliance for Responsible Drinking)
Tove Okunniwa
CEO, London Sport
Chris Lawson
CEO & Founder, Moreno Marketing
Avril Lee
Head of Healthcare at Zeno for UK & Europe
Gemma Greaves
Co-Founder of Nurture and Founder of Cabal
Sara Bennison
Chief Product & Marketing Officer, Nationwide Building Society
Daniele Fiandaca
Founder of Mutant and Co-Founder of Innovative Creative
Nishma Robb
Head of Marketing, Google
Mark Brayton
Owner Mark Brayton Ltd
Chris de Haney
Commercial Director EMEA, ITP Media Group
Sarah Ellis
Managing Director, Gravity Road
Pamela Brown
CMO, consumer IoT, Vodafone
Monica Chadha
Non Executive Director and Consultant in Entertainment and Media
Jen McAleer
Group Brand Director, Sky
Rachel Eyre
Head of Brand Comms & Creative, Sainsbury’s
Jonathan Akwue
Executive Vice President, Publicis Groupe
Doyel Maitra
Group Communications Director, Hachette UK
Adam Rubins
Chief Executive Officer, Way To Blue
Mo Lishomwa
Director Strategic Alliances, Publicis Sapient
Reeha Alder-Shah
Employee Experience Director, Kin+Carta Connect
![Richard Robinson 2019 (2)[11778]](https://www.noturningback2020.com/wp-content/uploads/2020/10/Richard-Robinson-2019-211778-scaled-400x400.jpg "Richard Robinson 2019 (2)[11778]")
Richard Robinson
Managing Director, Xeim, Oystercatchers & Econsultancy
The Advisors
Katie Mark
Producer at BBC World Services
Chi (Igboaka) Evi-Parker
Marketing, Digital & E-Commerce Leader
Patience Nyange
Council Member at the Media Council of Kenya
Ammer Ishaque
Product Marketing and Strategy Director — ERT
Michael Lee
Chief Strategy Officer VCCP
Tanwa Edu
Head of Media
Omar Mohammed
Vice President, Commercial Development at Liverpool Football Club
Andy Sutherden
Founder. Sutherden Consulting
Lauren Ogundeko
Head of Response Digital & Board Director @PHD UK | Co-Chair Multiculture
Shaun Ezlati
Integrated Communications Strategist at TVC Group
Rebekah Billingsley
Global Innovation Director, Cedar Communications
Clint Hayashi
Global Head of Communications, Aion Bank
Audrey Mpunzwana
Stakeholder Engagement & Communication Specialist
Ella Mason
Director of Corporate Affairs & Business Purpose at Tate & Lyle Sugars
Sasha Henry-Crawford
Head of Retail Mail at Royal Mail
Alex Cole
Founder at Radiator Leadership consultancy and Chair of the Bupa Foundation
The Ambassadors
Dakota Branch-Smith
Account Executive at M&C Saatchi Sport & Entertainment London
Shahin Rasti
Account Director – Fuse
Jason Jung
Sales Development (SDR) EMEA & APAC at Tubular Labs
Hephzibah Kwakye-Saka
PR Manager at Sky Factual
Xenia Hughes
Senior Account Executive – Right Formula
Vic Khagram
Influencer Strategist – BCW
Toks Ayorinde
Senior Account Executive – John Doe
Emily Chow
Marketing and Operations Assistant – LiveWire Sport
Akin Fashola
Partnerships Manager – West Ham United Football Club
Sheeraz Gulsher
Account Director – Pretty Green
Amber Rose Barco
Senior Account Executive – Wasserman
Toluwani Farinto
Social Entrepreneur and Partner at Utopia
Kerryn Sorhaindo
Account Executive at Finn
Nwora Emenike
Global Client Lead & Business Manager at Brand Advance
Medha Pal
Account Executive at CCgroup – B2B Tech PR
Rubaiyna Oozeer
Senior Account Manager at BECG (Built Environment Communications Group)
Madeleine Haley
Senior Account Executive, Healthcare, BCW
Ruby Oluwafemi
Resourcing Advisor – Which?
Anthony Ou
Senior Account Manager, BCW (Burson Cohn & Wolfe)
Naveed Javaid
Strategy Manager at Manchester United Football Club
Yasmina Memarian
Global Senior Editorial Planner at The LEGO Group
Mercy Ankama
Production Co-ordinator, BBC
Navina Sandhu
Senior Account Manager at H&K Strategies
Eva Soans
CRM Coordinator, Direct Audience Engagement (DAE) team, BBC
Kupa Matondo
Marketing Consultant
Monica Shirley
Social Media Executive at Cedar Communication
Lawrence Gordon
Assistant Account Executive
Nishal Ratanji
Founder of his own start up Content & Comms business in 2020
Olivia Taylor
Senior Marketing Manager, EMEA IMAX
Stefan Dimov
Client Solutions Manager, Samsung Ads
Chetna Sahai
Technology Consultant, Accenture
Aida Bashir
Senior Marketing Manager, Strawberry Star Group
Ruwan Kodikara
Senior Manager Corporate Communications, Amazon
Shereene Witter
Communications Director, NBC Universal International Studios
Nicola Parboo
Industry Manager, Google
Maxwell Kalu
Founder & CEO, African Warriors Fighting Championship
Suzanne Johnson-Smith
Brand Marketing Consultant
Sarah Thompson
Political Advisor, The Labour Party
Emmanuel Ofosu-Appiah
UK PR Manager, Mercer
Rickin Majithia
Consultant, HK Strategies, Middle East
Anna Afolabi
Insight , 1000 Heads
Africa Munyama
Research Director at 2CV
Shana Doherty (Marquez)
Founder, Generosity Bank + Digital Marketing, Flash Entertainment UAE/UK
Suraj Mashru
Global Boardroom Insights PR & Social Media Lead, EY
Kavya Rajagopalan
Senior Media Strategist/ Senior Account Director, Freelance
Stephen Oakes
Co-Founder, Break Communications
Louise Thomas