Our aim is for 20% of all marketing and communications professionals to come from a black, Asian, minority ethnic background. And for this 20% to stay in our industry until they reach the very top jobs.
What we do
Our Mission is to increase the number of people from black, Asian, minority ethnic backgrounds working and having successful careers in the marketing and communications industry.
How we do it
We inspire interest by showcasing the many and varied career paths inside the Sector and shining a light on black, Asian, minority ethnic success stories
Why we do it
We want to challenge the belief that the marketing and communications industry is not seen as a serious career option for black, Asian, minority ethnic graduates & school leavers.
Our aim is to work towards
- 20% of the total young talent that enters our industry each year to come from black, Asian, minority ethnic (BAME) backgrounds
- 20% of leadership roles represented by black, Asian, minority ethnic (BAME) talent
Our young Ambassador team are all role models and rising stars. They have each made a personal commitment to help with targeted messaging to young people about careers in our sector. Our Advisors are leaders in their chosen specialist area of Marketing, PR, Media, Communications and Sports Marketing. They champion the Ambassadors and help ensure that our initiatives are taken into businesses.
We regularly publish case studies through our ‘Where are they Now’ series and run mentoring and reverse mentoring programmes. We have very active News & Careers pages and in August 2020 launched No Turning Back. In January 2021 we launched our Jobs Zone for Early Careers entry level + career roles. The site is free to companies that are committed to increasing the diversity of their work force. In January 2021 we also launched our Outreach programme about careers in marketing, pr and sports marketing to schools and colleges across the UK that have a high % of pupils from lower socio economic backgrounds.
Our co- founders Amanda Fone and Adrian Walcott have led from the front on Inclusion and Diversity conversations since our launch at Google in July 2016. Their businesses f1 recruitment and Brands with Values support the movement by contributing 40% of their annual profits.
This is a long term programme committed to sustainable change. In 2021 we transitioned to being known as No Turning Back 2020.
Meet the ‘Change Makers’

Amanda Fone
Founder and CEO of f1 recruitment & f1 search

Adrian Walcott
Founder & MD, Brands with Values
The Advisors

Karen Blackett OBE
Country Manager, WPP

Vanessa Kingori
Publishing Director, British Vogue

Puja Darbari
MD UK /SVP Partnerships & Communications, IARD (Int’l Alliance for Responsible Drinking)

Tove Okunniwa
CEO, London Sport

Chris Lawson
CEO & Founder, Moreno Marketing

Avril Lee
Head of Healthcare at Zeno for UK & Europe

Gemma Greaves
Co-Founder of Nurture and Founder of Cabal

Sara Bennison
Chief Product & Marketing Officer, Nationwide Building Society

Daniele Fiandaca
Founder of Mutant and Co-Founder of Innovative Creative

Nishma Robb
Head of Marketing, Google

Mark Brayton
Owner Mark Brayton Ltd

Chris de Haney
Commercial Director EMEA, ITP Media Group

Sarah Ellis
Managing Director, Gravity Road

Pamela Brown
CMO, consumer IoT, Vodafone

Monica Chadha
Non Executive Director and Consultant in Entertainment and Media

Jen McAleer
Group Brand Director, Sky

Rachel Eyre
Head of Brand Comms & Creative, Sainsbury’s

Jonathan Akwue
Executive Vice President, Publicis Groupe

Doyel Maitra
Group Communications Director, Hachette UK

Adam Rubins
Chief Executive Officer, Way To Blue

Mo Lishomwa
Director Strategic Alliances, Publicis Sapient

Reeha Alder-Shah
Employee Experience Director, Kin+Carta Connect
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Richard Robinson
Managing Director, Xeim, Oystercatchers & Econsultancy

Katie Mark
Producer at BBC World Services

Chi (Igboaka) Evi-Parker
Marketing, Digital & E-Commerce Leader

Patience Nyange
Council Member at the Media Council of Kenya

Ammer Ishaque
Product Marketing and Strategy Director — ERT

Michael Lee
Chief Strategy Officer VCCP
The Ambassadors

Akin Fashola
Partnerships Manager – West Ham United Football Club

Sheeraz Gulsher
Account Director – Pretty Green

Amber Rose Barco
Senior Account Executive – Wasserman

Toluwani Farinto
Social Entrepreneur and Partner at Utopia

Kerryn Sorhaindo
Account Executive at Finn

Lawrence Gordon
Assistant Account Executive

Rubaiyna Oozeer
Senior Account Manager at BECG (Built Environment Communications Group)

Xenia Hughes
Senior Account Executive – Right Formula

Vic Khagram
Influencer Strategist – BCW

Toks Ayorinde
Senior Account Executive – John Doe

Emily Chow
Marketing and Operations Assistant – LiveWire Sport

Dakota Branch-Smith
PR and Studio Assistant

Shahin Rasti
Account Director – Fuse

Jason Jung
Account Executive – LiveWire Sport

Hephzibah Kwakye-Saka
PR Manager at Sky Factual

Nishal Ratanji
Founder of his own start up Content & Comms business in 2020

Olivia Taylor
Senior Marketing Manager, EMEA IMAX

Stefan Dimov
Client Solutions Manager, Samsung Ads

Chetna Sahai
Technology Consultant, Accenture

Aida Bashir
Senior Marketing Manager, Strawberry Star Group

Ruwan Kodikara
Senior Manager Corporate Communications, Amazon

Shereene Witter
Communications Director, NBC Universal International Studios

Nicola Parboo
Industry Manager, Google

Maxwell Kalu
Founder & CEO, African Warriors Fighting Championship

Suzanne Johnson-Smith
Brand Marketing Consultant

Sarah Thompson
Political Advisor, The Labour Party

Emmanuel Ofosu-Appiah
UK PR Manager, Mercer

Rickin Majithia
Consultant, HK Strategies, Middle East

Anna Afolabi
Insight , 1000 Heads

Africa Munyama
Research Director at 2CV

Shana Doherty (Marquez)
Founder, Generosity Bank + Digital Marketing, Flash Entertainment UAE/UK

Suraj Mashru
Global Boardroom Insights PR & Social Media Lead, EY

Kavya Rajagopalan
Senior Media Strategist/ Senior Account Director, Freelance

Stephen Oakes
Co-Founder, Break Communications

Louise Thomas