Our aim is to work towards

• 20% of the total young talent that enters our industry each year to come from black, Asian, minority ethnic (BAME) backgrounds
• 20% of leadership roles represented by black, Asian, minority ethnic (BAME) talent

Our  young Ambassador team are all role models and rising stars. They have each made a personal commitment to help with targeted messaging to young people about careers in our sector. Our  Advisors are leaders in their chosen specialist area of Marketing, PR, Media, Communications and Sports Marketing. They champion the Ambassadors and help ensure that our initiatives are taken into businesses.

We regularly  publish case studies through our ‘Where are they Now’ series and run mentoring and reverse mentoring programmes.  We have  very active News & Careers pages and in August 2020 launched No Turning Back.  In January 2021 we launched our Jobs Zone for  Early Careers entry level + career roles. The site  is free to companies that are committed to increasing the diversity of their work force. In January 2021 we also launched our Outreach programme about careers in marketing, pr and sports marketing to schools and colleges across the  UK that have  a high % of pupils from  lower socio economic backgrounds.

Our co- founders Amanda Fone and Adrian Walcott have led from the front on Inclusion and Diversity conversations since our launch at Google in July 2016. Their businesses f1 recruitment and Brands with Values support the movement by contributing 40% of their annual profits.

This is a long term programme committed to sustainable change.  In 2021 we transitioned to being known as No Turning Back 2020.

Meet the ‘Change Makers’

Amanda Fone

Founder and CEO of f1 recruitment & f1 search

Adrian Walcott

Founder & MD, Brands with Values

The Advisors

Karen Blackett OBE

Country Manager, WPP

Vanessa Kingori

Publishing Director,  British Vogue

Puja Darbari

MD UK /SVP Partnerships & Communications, IARD (Int’l Alliance for Responsible Drinking)

Tove Okunniwa

CEO, London Sport 

Chris Lawson

CEO & Founder, Moreno Marketing

Avril Lee

Head of Healthcare at Zeno for UK & Europe

Gemma Greaves

Co-Founder of Nurture and Founder of Cabal

Sara Bennison

Chief Product & Marketing Officer, Nationwide Building Society

Daniele Fiandaca

Founder of Mutant and Co-Founder of Innovative Creative

Nishma Robb

Head of Marketing, Google

Mark Brayton

Owner Mark Brayton Ltd 

Chris de Haney

Commercial Director EMEA, ITP Media Group

Sarah Ellis

Managing Director, Gravity Road

Pamela Brown

CMO, consumer IoT, Vodafone 

Monica Chadha

Non Executive Director and Consultant in Entertainment and Media

Jen McAleer

Group Brand Director, Sky

Rachel Eyre

Head of Brand Comms & Creative, Sainsbury’s

Jonathan Akwue

Executive Vice President, Publicis Groupe 

Doyel Maitra

Group Communications Director, Hachette UK

Adam Rubins

Chief Executive Officer, Way To Blue

Mo Lishomwa

Director Strategic Alliances, Publicis Sapient

Reeha Alder-Shah

Employee Experience Director, Kin+Carta Connect 

Richard Robinson

Managing Director, Xeim, Oystercatchers & Econsultancy

Katie Mark 

Producer at BBC World Services

Chi (Igboaka) Evi-Parker

Marketing, Digital & E-Commerce Leader

Patience Nyange

Council Member at the Media Council of Kenya

Ammer Ishaque

Product Marketing and Strategy Director — ERT

Michael Lee

Chief Strategy Officer VCCP

Akin Fashola

Partnerships Manager – West Ham United Football Club

Sheeraz Gulsher 

Account Director – Pretty Green

Amber Rose Barco

Senior Account Executive – Wasserman

Toluwani Farinto

Social Entrepreneur and Partner at Utopia

Kerryn Sorhaindo

Account Executive at Finn

Lawrence Gordon

Assistant Account Executive

Rubaiyna Oozeer

Senior Account Manager at BECG (Built Environment Communications Group)

Xenia Hughes 

Senior Account Executive – Right Formula

Vic Khagram 

Influencer Strategist – BCW

Toks Ayorinde 

Senior Account Executive – John Doe

Emily Chow

Marketing and Operations Assistant – LiveWire Sport 

Dakota Branch-Smith

PR and Studio Assistant 

Shahin Rasti 

Account Director – Fuse

Jason Jung

Account Executive – LiveWire Sport 

Hephzibah Kwakye-Saka

PR Manager at Sky Factual

Nishal Ratanji

Founder of his own start up Content & Comms business in 2020

Olivia Taylor

Senior Marketing Manager, EMEA IMAX

Stefan Dimov

Client Solutions Manager, Samsung Ads

Chetna Sahai

Technology Consultant, Accenture

Aida Bashir

Senior Marketing Manager, Strawberry Star Group

Ruwan Kodikara

Senior Manager Corporate Communications, Amazon

Shereene Witter

Communications Director, NBC Universal International Studios

Nicola Parboo

Industry Manager, Google

Maxwell Kalu

Founder & CEO, African Warriors Fighting Championship

Suzanne Johnson-Smith

Brand Marketing Consultant

Sarah Thompson

Political Advisor, The Labour Party

Emmanuel Ofosu-Appiah

UK PR Manager, Mercer

Rickin Majithia

Consultant, HK Strategies, Middle East

Anna Afolabi

Insight , 1000 Heads 

Africa Munyama

Research Director at 2CV

Shana Doherty (Marquez)

Founder, Generosity Bank + Digital Marketing, Flash Entertainment UAE/UK

Suraj Mashru

Global Boardroom Insights PR & Social Media Lead, EY

Kavya Rajagopalan

Senior Media Strategist/ Senior Account Director, Freelance 

Stephen Oakes

Co-Founder, Break Communications

Louise Thomas

Director at Break Communications