Our aim  is for 20% of all marketing and communications professionals to come from a black, Asian, minority ethnic background. And for this 20% to stay in our industry until they reach the very top jobs. 

What we do

Our Mission is to increase the number of people from black, Asian, minority ethnic backgrounds working and having successful careers in the marketing and communications industry.

How we do it

We inspire interest by showcasing the many and varied career paths inside the Sector and shining a light on black, Asian, minority ethnic success stories

Why we do it

We want to challenge the belief that the marketing and communications industry is not seen as a serious career option for black, Asian, minority ethnic graduates & school leavers.

Our aim is to work towards

  • 20% of the total young talent that enters our industry each year to come from black, Asian, minority ethnic (BAME) backgrounds
  • 20% of leadership roles represented by black, Asian, minority ethnic (BAME) talent

Our  young Ambassador team are all role models and rising stars. They have each made a personal commitment to help with targeted messaging to young people about careers in our sector. Our  Advisors are leaders in their chosen specialist area of Marketing, PR, Media, Communications and Sports Marketing. They champion the Ambassadors and help ensure that our initiatives are taken into businesses.

We regularly  publish case studies through our ‘Where are they Now’ series and run mentoring and reverse mentoring programmes.  We have  very active News & Careers pages and in August 2020 launched No Turning Back.  In January 2021 we launched our Jobs Zone for  Early Careers entry level + career roles. The site  is free to companies that are committed to increasing the diversity of their work force. In January 2021 we also launched our Outreach programme about careers in marketing, pr and sports marketing to schools and colleges across the  UK that have  a high % of pupils from  lower socio economic backgrounds.

Our co- founders Amanda Fone and Adrian Walcott have led from the front on Inclusion and Diversity conversations since our launch at Google in July 2016. Their businesses f1 recruitment and Brands with Values support the movement by contributing 40% of their annual profits.

This is a long term programme committed to sustainable change.  In 2021 we transitioned to being known as No Turning Back 2020.

Meet the ‘Change Makers’

Amanda Fone

Amanda Fone

Founder and CEO of f1 recruitment & f1 search
adrian

Adrian Walcott

Founder & MD, Brands with Values

The Founder Advisors

Karen

Karen Blackett OBE

Country Manager, WPP
Vanessa

Vanessa Kingori

Publishing Director,  British Vogue
Puja

Puja Darbari

MD UK /SVP Partnerships & Communications, IARD (Int’l Alliance for Responsible Drinking)
Tove

Tove Okunniwa

CEO, London Sport 
chris

Chris Lawson

CEO & Founder, Moreno Marketing
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Avril Lee

Head of Healthcare at Zeno for UK & Europe
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Gemma Greaves

Co-Founder of Nurture and Founder of Cabal
Sara

Sara Bennison

Chief Product & Marketing Officer, Nationwide Building Society
Daniele

Daniele Fiandaca

Founder of Mutant and Co-Founder of Innovative Creative
NIshma

Nishma Robb

Head of Marketing, Google
Mark

Mark Brayton

Owner Mark Brayton Ltd 
Chris De Haney

Chris de Haney

Commercial Director EMEA, ITP Media Group
Sarah

Sarah Ellis

Managing Director, Gravity Road
Pamela

Pamela Brown

CMO, consumer IoT, Vodafone 
Monica2

Monica Chadha

Non Executive Director and Consultant in Entertainment and Media
jen

Jen McAleer

Group Brand Director, Sky
Rachel Eyre

Rachel Eyre

Head of Brand Comms & Creative, Sainsbury’s
Jonathan

Jonathan Akwue

Executive Vice President, Publicis Groupe 
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Doyel Maitra

Group Communications Director, Hachette UK
Adam Rubins

Adam Rubins

Chief Executive Officer, Way To Blue
mo lishomwa

Mo Lishomwa

Director Strategic Alliances, Publicis Sapient
Reeha Alder-Shah

Reeha Alder-Shah

Employee Experience Director, Kin+Carta Connect 
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Richard Robinson

Managing Director, Xeim, Oystercatchers & Econsultancy

The Advisors

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Katie Mark 

Producer at BBC World Services
Chi (Igboaka) Evi-Parker Marketing, Digital & E-Commerce Leader

Chi (Igboaka) Evi-Parker

Marketing, Digital & E-Commerce Leader
Patience Nyange Council Member at the Media Council of Kenya

Patience Nyange

Council Member at the Media Council of Kenya
ammer2

Ammer Ishaque

Product Marketing and Strategy Director — ERT
Michael lee

Michael Lee

Chief Strategy Officer VCCP
TANWA.

Tanwa Edu

Head of Media
OMAR

Omar Mohammed

Vice President, Commercial Development at Liverpool Football Club
Andy

Andy Sutherden

Founder. Sutherden Consulting
Lauren Ogundeko

Lauren Ogundeko

Head of Response Digital & Board Director @PHD UK | Co-Chair Multiculture
shaun

Shaun Ezlati

Integrated Communications Strategist at TVC Group
rebekah

Rebekah Billingsley

Global Innovation Director, Cedar Communications
Clint_Hayashi

Clint Hayashi

Global Head of Communications, Aion Bank
audrey

Audrey Mpunzwana

Stakeholder Engagement & Communication Specialist
ella

Ella Mason

Director of Corporate Affairs & Business Purpose at Tate & Lyle Sugars

The Ambassadors

Dakota Branch-Smith PR and Studio Assistant

Dakota Branch-Smith

PR and Studio Assistant 
Shahin Rasti – Account Director – Fuse

Shahin Rasti 

Account Director – Fuse
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Jason Jung

Sales Development (SDR) EMEA & APAC at Tubular Labs 

 

Hephzibah Kwakye-Saka Senior Campaigns Manager at Riot Communications

Hephzibah Kwakye-Saka

PR Manager at Sky Factual
Image

Xenia Hughes 

Senior Account Executive – Right Formula
Vic Khagram Influencer Strategist at BCW

Vic Khagram 

Influencer Strategist – BCW
Toks Ayorinde SAE John Doe

Toks Ayorinde 

Senior Account Executive – John Doe
Marketing and Operations Assistant – LiveWire Sport -- Emily Chow

Emily Chow

Marketing and Operations Assistant – LiveWire Sport 
AKIN2

Akin Fashola

Partnerships Manager – West Ham United Football Club
Sheeraz

Sheeraz Gulsher 

Account Director – Pretty Green
Amber Rose Barco - Senior Account Executive Wasserman

Amber Rose Barco

Senior Account Executive – Wasserman
tolu

Toluwani Farinto

Social Entrepreneur and Partner at Utopia
Kerryn

Kerryn Sorhaindo

Account Executive at Finn
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Nwora Emenike

Global Client Lead & Business Manager at Brand Advance
Medha Pal

Medha Pal

Account Executive at CCgroup – B2B Tech PR

Rubaiyna2

Rubaiyna Oozeer

Senior Account Manager at BECG (Built Environment Communications Group)
lawrence

Lawrence Gordon

Assistant Account Executive
Nishal Ratanji

Nishal Ratanji

Founder of his own start up Content & Comms business in 2020
Olivia Taylor

Olivia Taylor

Senior Marketing Manager, EMEA IMAX
Stefan Dimov

Stefan Dimov

Client Solutions Manager, Samsung Ads
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Chetna Sahai

Technology Consultant, Accenture
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Aida Bashir

Senior Marketing Manager, Strawberry Star Group
Ruwan Kodikara

Ruwan Kodikara

Senior Manager Corporate Communications, Amazon
shereene witter

Shereene Witter

Communications Director, NBC Universal International Studios
nicola parboo

Nicola Parboo

Industry Manager, Google
Maxwell Kalu

Maxwell Kalu

Founder & CEO, African Warriors Fighting Championship
suzanne JohnsonSmith

Suzanne Johnson-Smith

Brand Marketing Consultant
sarah thompson

Sarah Thompson

Political Advisor, The Labour Party
Emmanuel Ofosu-Appiah

Emmanuel Ofosu-Appiah

UK PR Manager, Mercer
Rickin Majithia

Rickin Majithia

Consultant, HK Strategies, Middle East
Anna Afolabi

Anna Afolabi

Insight , 1000 Heads 
Africa Munyama

Africa Munyama

Research Director at 2CV
Shana

Shana Doherty (Marquez)

Founder, Generosity Bank + Digital Marketing, Flash Entertainment UAE/UK
SM

Suraj Mashru

Global Boardroom Insights PR & Social Media Lead, EY
Kavya

Kavya Rajagopalan

Senior Media Strategist/ Senior Account Director, Freelance 
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Stephen Oakes

Co-Founder, Break Communications
louise thomas

Louise Thomas

Director at Break Communications