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Junior PR Account Executive

Junior PR Account Executive

About Stir Public Relations

Stir Public Relations is a consumer lifestyle comms agency that punches above its weight. We have an impressive client portfolio with the likes of HEINEKEN UK, Taco Bell, S.Pellegrino, Nescafe, Kit Kat, 19 Crimes, Blossom Hill and Tommee Tippee through to independent brands like The Uncommon, Four Pillars and Vital Proteins.

 

We believe the most powerful campaigns make people feel something. We tell stories for brands. Stories that connect with people, trigger powerful emotional responses and deliver impactful results. We call it “Stir Emotion”.

 

Junior Account Executive  

 

1.     Knowledge and Experience

 

§  All internal tools, systems and processes relating to account administration are understood and actively utilised.

§  A sufficient understanding of client organisations and communications programmes is maintained and utilised to support the administration of accounts.

§  Knowledge of clients, competitors and key market sectors is in evidence and used to add value to administrative tasks such as research, developing media lists and supporting campaign activation.

§  A basic knowledge of primary on and off-line media channels, vehicles and tactics is in evidence.

§  Increasing involvement in the tactical activation of campaigns and programmes is demonstrated.

 

2.     Client & Account Management

 

§  Understand the role of the agency in providing public relations and communications consultancy to its clients

§  Understand the high standards of quality and accuracy needed when preparing ‘client ready’ documents for the team

§  Know the names of all key clients on the team, manage organisation charts and have contact details for them

§  Make sure you read all reports for clients to ensure you have good knowledge of current activity

 

3.     Communication

 

§  Learn the basic skills of writing for business including writing emails, short memos, status reports, actions from meetings, weekly or monthly client reports, media coverage and evaluation documents and background briefing documents

§  Spell and grammar check all documents, including emails, before giving them to your  manager for approval

§  Be professional, polite and helpful at all times when taking or making telephone calls, including taking detailed notes if somebody is giving you a message to pass to your colleague

§  Endeavour to meet all deadlines

§  Keep accurate and up-to-date daily  ‘to do’ lists

§  Manage workload and prioritise effectively, especially when deadlines over-lap

§  Give early warning to line managers if project deadlines conflict

§  Learn the basics of Office so you are  able to produce for example simple spreadsheets for the team

 

4.     Media

 

§  Manage the relationship with media monitoring agencies

§  Manage subscriptions (consumer magazines, online & trade magazines etc)

§  Scan daily coverage for client mentions and file

§  Maintain organisation of newspaper/trade magazine cupboard

§  Help to answer the phones when team members are unavailable – ensure accurate noting of all relevant information and pass messages/requests to necessary team member

§  Competently use the full range of functions on Gorkana to research historic media coverage and create media lists

§  Learn about the different types of media e.g. national, regional, consumer, print, broadcast, on-line, and their respective roles, news cycles and when and how each should be used

§  Read at least one national newspaper and on-line news portal daily and at least one trade magazine weekly

 

5.     Digital

 

§  Be aware of and understand the range and types of different social media

§  Monitor online news  for clients on key issues

§  Ensure you have Google alerts in place for all campaigns – tracking news in real-time and maintaining an understanding of the levels of buzz over time

§  Subscribe to industry (PR / digital) blogs, news sources and trade press to keep on top of the latest developments and news

§  To be able to use the Internet to research and find information quickly and accurately

 

6.     New Business

§  Research background information and ideas to support your line managers in the development of new business for prospective clients/clients.  Your approach to research should ‘leave no stone unturned’ in its thoroughness to ensure it is robust as your line managers may be using this information in documents and in discussions with prospective clients/clients

 

7.     Training

§  Put time in your line managers diary on a regular basis to go through any areas of the business you are unsure of

§  Attend training as determined by your line manager

 

8.     Team Administration

 

§  Book and prepare meeting rooms for team and client meetings

§  File press coverage so it is easily identifiable and accessible by the team

§  Be responsible for ensuring all client folders are simple to use, understand and up to date

 

REWARDS & BENEFITS

  • Flexible-working environment with three days in the office and two days working from home
  • A highly creative and stimulating environment, where you will be challenged to deliver against your potential, given autonomy and support from peers where needed
  • Regular social outings and team networking in our local neighbourhood of Shoreditch, London
  • Company holiday once a year (dates pending, October 2021 confirmed!)
  • Robust training programme and mentor programme in place
  • Benefit of working within broader Captivate Group, inviting more opportunities to connect and learn
  • We are a DEI ally. We are committed to making a positive impact on our Industry and have passionate DEI board in place, who provide quarterly training and/or talks and inspiring content monthly. We are in the process of setting up a company-wide mentorship programme in collaboration with a local charity partner 
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